Everyone hates the pop up ads and rightfully so… they are annoying. But the pops served through companies that specialize in behavior targeting are producing fantastic results. Why? My answer is execution. Do it right and make the ad relevant and it will work.
Behavioral Targeting Study Reveals CPM Lift:
"Researchers at AOL's Advertising.com found a definitive link between behaviorally targeted online ads and click-through (CTR) and conversion rates. The study, comprising 500 million impressions, examined three separate ad campaigns with the results indicating that users were most responsive to ads that drew upon their online behavior. The company declined to divulge specifics about the advertisers or their business categories. "