Blog Advertising: Right for You?

Blog Advertising: Right for You?

Blog Advertising: Right for You?:

"Ads That Work Successfully on Blogs"

"Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives won't work on blogs because they lack substance and humanity. 'Recycling creative from campaigns run on MSNBC.com or MTV.com is a mistake,' cautions Copeland."

I have been slowly working on my blog all the while not exactly sure what role this will play in my business or for my clients. There have been more than a few times where I have wondered how we could leverage blogs from a marketing and advertising perspective. This article actually brings out a few good ideas.

If your blog traffic gains some momentum, there could be enough traffic to begin placing ads on the site. My initial thoughts are to use text base ads such as Google's Ad Sense but I won't put boundaries on this just yet. It will be interesting to see how this develops.