Working with a performance based ad network can make you a superstar, or can get you in the hot seat quicker than you can say Vonage. Here are a few tips that will help you as the advertiser get back into the control seat. Networks have a tendency to promise the moon, and deliver a hunk of cheese. … [Read more...]
Geek Cast
October 3, 2008 By Leave a Comment
This week on Geek Cast - Shawn Collins goes solo while Lisa Picarille was away running her Social Media Marketing Summit. As usual Shawn does a great job covering new and exciting topics in the Affiliate Marketing world. I would however love to hear more about international affiliate marketing … [Read more...]
zanox Initiates Code of Conduct for Its Global Network of Affiliates
October 1, 2008 By Leave a Comment
Leading Online Marketing Company Aims to Raise Industry Standards with International Code of Behavior for Its Advertisers, Publishers and Service Providers Worldwide NEW YORK--(BUSINESS WIRE)--zanox, a global leader in performance-based online marketing, today announced the company has released a … [Read more...]
Free Credit Reports
September 25, 2008 By Leave a Comment
After having worked at performance based ad networks for the past 3 years, you learn a lot about what offers work, and which don't. After our difficult economic downturn recently, people are panicking about their credit reports. These offers - or ones that seem to offer a "free credit report" don't … [Read more...]
Epic Advertising Appoints Rob Wilson
September 23, 2008 By 5 Comments
In an interesting twist, my former employer Epic Advertising (former AzoogleAds) has appointed Robert Wilson Senior Vice President and General Manager, Europe. It wouldn't be so interesting to me if Rob weren't my boss here at zanox, up until a few weeks ago. Yikes. I wish Epic Advertising the … [Read more...]
The Fatal Flaw of Pay for Performance
June 23, 2008 By Leave a Comment
Here's a copy of my article that appeared in Adotas: The Fatal Flaw of Pay for Performance The Harvard Business Review, however interesting, is not always at the top of my reading list for a seven-hour flight to the UK. I’m more of an Esquire kind of guy, but I recently relented and forked over … [Read more...]
Ad:Tech Miami Re cap
June 12, 2008 By Leave a Comment
Ad:Tech Miami Conference attended – June 3rd After spending a full day in sessions and walking the floor at Ad:Tech Miami, the message is clear – the Latin market is growing exponentially Highlights/Insights Hispanic online market has grown 18% YTY Top 25 % of Latin consumers use the internet … [Read more...]
