Ad Networks are not only alive; we're thriving and evolving along with the ever changing interactive space. For successful performance based marketers there are certainly additional sensitivities that networks must consider which may have been ignored in the past. The adoption of performance based … [Read more...]
AzoogleAds Re-Brands as Epic Advertising
April 9, 2008 By 2 Comments
My former employer AzoogleAds Re-Brands. This is a great step for AzoogleAds. I wish them the best of luck. AzoogleAds Re-Brands as Epic Advertising New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services NEW YORK--(BUSINESS WIRE)--Azoogle.com, Inc., the New York … [Read more...]
Recession Proof?
March 20, 2008 By 3 Comments
Recently we've been seeing a lot of chatter in the media about a pending recession. Some may argue that the recession has already hit, and that it's only going to get worse. Pending events like the US Presidential Election, coupled with the Bejing Olympics are top of mind as well. I feel that … [Read more...]
All Advertising Online Should Be Performance Based
March 11, 2008 By Leave a Comment
There, I said it. All online advertising should be performance based, period. For years I have been working with clients, and agencies alike all trying to make sense of their ROI online. At first we had the CPM model. During my time at Mediaplex, before it was a Valueclick company, and before the Ad … [Read more...]
Ad:Tech Chicago
August 3, 2007 By Leave a Comment
I just returned to New York from lovely Chicago for this years Ad:Tech show. Although the show is much smaller in scale than the San Francisco, or New York shows I always love any Ad:Tech event. Some highlights: Chris Anderson's Keynote on the Longtail. I loved being able to hear Chris speak. He … [Read more...]
Google – Hot Trends list
July 27, 2007 By 1 Comment
Hot Trends (USA) Jul 27, 2007 - change date 1. white lady of soul 2. zachary quinto 3. psychosis 4. ian johnson 5. luke russert 6. x 48b 7. laura tennessen 8. kyphon 9. erin burnett 10. peter greene 11. maestro masur 12. scaled composites 13. toronto born magicia... 14. liev schreiber 15. … [Read more...]
CPA, CPM, Search AOR
July 19, 2007 By Leave a Comment
I cannot tell you how fired up I am about what's happening internally here at Azoogle! Since 2000 Azoogle has been the premier performance based ad network. About a month ago we have expanded our product offering to CPM Media Planning, as well as Search AOR services. In less than a month we've … [Read more...]
Azoogle
June 25, 2007 By Leave a Comment
AzoogleAds, the online marketplace for performance-based solutions. AzoogleAds, founded in 2000, is a profitable and rapidly growing online marketing solutions provider. A pioneer in the performance-based advertising industry, AzoogleAds generates the highest volumes of quality traffic through its … [Read more...]
