Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots: “Location-based search, especially for mobile users, has broad implications for content providers and advertisers. Geographically targeting users at such a precise level could benefit local advertisers especially, or those that have … [Read more...]
How Not to Work With an SEO/SEM Firm
March 18, 2006 By Leave a Comment
I read this article a while ago and wanted to blog on this topic for some time. I love this part of the article where the prospect actually believes they have the right to be listed on top of the SERP due to their brand strength.How Not to Work With an SEO/SEM Firm: "I once asked a prospect if he … [Read more...]
How to Cope With SEM Staffing Shortages, Part 1
January 18, 2006 By 1 Comment
How to Cope With SEM Staffing Shortages, Part 1: "If you opt to build an internal team to manage search, you probably won't be able to find one person with all the skills necessary to execute a best-of-breed campaign, even with help from the search engine account staff. "Yes, this article is written … [Read more...]
An SEM Diet for the New Year?
January 18, 2006 By Leave a Comment
I was attracted to the article (link below) mostly due to the title. Something about the new year that makes me feel like I can start fresh and improve on the areas of my life and forget all my past mistakes. I wish it were that simple.If you are thinking about making 2006 the year you get your … [Read more...]
SEM and Site Usability
February 27, 2005 By 1 Comment
SEM and Site Usability: "Unfortunately, many SEM firms are more focused on top positions than on building user-friendly, persuasive sites that convert visitors into buyers. They don't want to worry about usability and conversions. They only care about positioning. Perhaps if their technical staff … [Read more...]
Yes, Virginia, There Is SEM Brand Lift, Part 1
September 14, 2004 By 6 Comments
I have been meaning to post this article for weeks and now that I am finally getting around to it, I have additional thoughts on Search as a branding tool.The article talks about the branding lift a marketer can receive with paid placement search marketing. That is great news but there is a down … [Read more...]
MediaPost Advertising & Media Directory
September 14, 2004 By 6 Comments
This is becoming one of my favorite topics. I have accumulated tons of agency contacts over the last few years but am still reluctant to call on them simply because many of them just don't get it. Dana Todd is exactly right in her statement below. But why don't they get it? This is the part that … [Read more...]
Search, Bigger Means Smaller (B2B Relavant)
August 23, 2004 By 1 Comment
I thought the analogy to TV with all the cable channels is not a new one but still very possible. I have actually used this analogy myself when referring to the advertising networks accross the web. This marketplace is so far from maturity in my opinion. The part of the article most interesting … [Read more...]
Behavioral Targeting Study Reveals CPM Lift
August 23, 2004 By 1 Comment
Everyone hates the pop up ads and rightfully so... they are annoying. But the pops served through companies that specialize in behavior targeting are producing fantastic results. Why? My answer is execution. Do it right and make the ad relevant and it will work.Behavioral Targeting Study … [Read more...]
Why Won’t Local Search Carry Its Weight?
August 22, 2004 By 3 Comments
Local search may not be all that effective today based on the way people use search. However, isn't it conceivable that the way people search will change. One of the biggest arguements against local search is that local advertisers are not present. Many local companies will never embrace the web … [Read more...]
