TV Advertising, Search, and the Google Cube: "TV and search are inexorably linked and may become more so in the future."This is one of my favorite topics lately. The impact of TV advertising on search. I have seen numerous instances of search programs being effected significantly by television. … [Read more...]

Well I guess it was only a matter of time before Google got into this game. Many of my clients are realizing the power of adding an 800# to the landing page from paid search adds. The key, of course, is to be able to track the results back to the keyword for optimization purposes. One step at a … [Read more...]

I read an interesting article today from Mediapost. The writer basically mocked all the SEM firms about how each thinks their technology is better than their competitors. He is totally right! Bid management is bid management. It is a must have in the industry but it is really all the same. I … [Read more...]

Blog Advertising: Right for You?: "Ads That Work Successfully on Blogs" "Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives won't work on blogs because they lack substance and humanity. 'Recycling creative from campaigns run on MSNBC.com or … [Read more...]

Nonconverting Keywords and the Search Continuum, Part 1: "What if I were to tell you the majority of online purchases from search advertising happen after a searcher has conducted at least 12 nonconverting searches? Imagine, 12 searches on keywords that don't produce a single transaction. But these … [Read more...]

Search Engine APIs: Right for You?: "It's great the engines recognize that when billions of dollars a year flow through an auction marketplace, automated control APIs are a necessity, as they are on Wall Street. But like Wall Street, technology alone won't make you a millionaire. The right strategy, … [Read more...]

Here is more on the stance that companies should hire 1 vendor that can handle all 3 aspects of search (paid placement, paid inclusion and natural). There is also a little shot against the traditional agency who typically handles the paid placement and treats it like a media buy.SEO and Paid Search … [Read more...]

Yet another article that indirectly supports the position that your search provider should not just do natural SEO but also have the ability to do paid placement and paid inclusion programs as well. There are so many key findings from one aspect of search that will another.Using Paid Search Engine … [Read more...]