Women Make The Decisions – Duh

Women Make the Decisions

If you are a married man living a traditional household (as I am), then you are not at all surprised by the article that eMarketer published yesterday.  There are two high level take away points we need to remember: The women of the house make all the buying decisions. Women don't want to be … [Read more...]

Your World is Exploding: How Social Media is Changing Everything-and How you Need to Change with it.

Since the publication of Your World is Exploding on Amazon, last Tuesday – I’ve been a wreck.  Suffice to say that this project has been the most arduous, gut-wrenching, terrifying experience of my life. It’s also been the most exhilarating, spirit lifting, joyful tear … [Read more...]

Using Slide Share

Social Media Basics

The following presentation is for those businesses considering the use of social media but don't know where to begin.  In this presentation you will find, 1) statistics on the premier social destinations, 2) a short 4 step process for developing a social strategy and 3) some useful tools to assist … [Read more...]

One on One with Steve Adubato

One on One with Steve Adubato Steve Adubato sits down with Chris Dessi, Managing Partner of Drive Action Digital to discuss social media. Dessi has recently published is first book on social media called Your World is Exploding: How Social Media is Changing Everything and How you Need to Change … [Read more...]

Facebook Timeline: “Add Emotion to Your Facebook Profile”

When Facebook makes a change, millions of people are affected. The social media website has rolled out a new way of sharing your ‘profile.’ Facebook calls it the ‘Timeline.’ Facebook is rolling out a new profile page format. The first thing you should know is it’s no … [Read more...]

Social media is a spiritual awakening, not a technological one.

I’ve been writing a book for the past five months. The book was called “Start Now” and offered detailed accounts on how to engage in social media. I gave advice on how you can find your dream job, market your product or market yourself. I wrote 14 chapters, hired an editor, and … [Read more...]

10 Years Later: Remembering Sean Lugano on September 11th

This time of year, I have an ugly habit to obsessively review video of the terrorist attacks of September 11th, 2001. It’s the same thing every year. I watch the first plane hit, then the second, then I watch the towers collapse. Over and over.  I try to find new angles that I may have missed … [Read more...]

Jeter Gets 3,000th Hit…goes 5 for 5 in Yankees’ win

And oh yeah, my father Adrian Dessi threw out the first pitch. Some days are better than others. Some days stick with you.  Some days, you can’t wrap your head around events and circumstances; the world seems to unfold magically. Dad throwing out the first pitch Saturday July 9th was one … [Read more...]

Social Media POV for Mortgage Companies

The following blog post started out as a POV for a potential client. I thought it made a better blog post and believe that you can substitute just about any type of business in place of “mortgage company”. Understanding the Business Challenge The online marketing landscape for mortgage … [Read more...]

Social Media Expert On Weiner Sexting

MYFOXNY.COM – Lawmakers across the country appear to be Tweeting less in the wake of the sexting scandal rocking Capitol Hill and involving Rep. Anthony Weiner (D-New York.) Good Day New York spoke with social media expert Chris Dessi about the proper use of Twitter and what can be learned … [Read more...]