ABOUT THE PROJECT
The Hudson Valley Hospital Center (HVHC) first met Drive Action Digital at the social media seminar we conducted back in 2011. Several months later, HVHC looked to Drive Action for assistance with a variety of marketing needs. The work began with a performance audit of their website. The audit revealed some very common issues that occur with website built with open source technologies. Drive Action worked closely with the New Possibilities Group to move the site to a more appropriate hosting environment suitable for the content management system. We also rebuilt several of the extensions connected to the site and achieved PCI compliance for HVHC. As a result, the site currently performs at much higher levels, downtime has been almost completely eliminated and site's functionality such as making donations and registering for events are now working properly. In addition to improving the site's performance, Drive Action Digital is also managing HVHC's search marketing, video marketing, banner advertising and social media programs.