ABOUT THE PROJECT
MDeverywhere Inc. (MDE) is a leading provider of practice management and revenue cycle management software used my doctors and their practices around the world. With an extremely competitive marketplace, MDE stands out by adopting an aggressive content marketing strategy which utilizes their thought leadership to drive leads and sales. MDE retained Drive Action Digital to assist with the development of a micro-site and the launch of a search engine marketing program. Drive Action developed the strategy for the micro-site and leveraged the quality work of the New Possibilities Group for the design and development. A content marketing strategy is a natural fit for social media. Working with Drive Action Digital, MDE has begun to utilize social networks such as Twitter, Slide Share, YouTube, Google+ and LinkedIn to grow their community and distribute their thought leadership. In addition, the corporate website is being redesigned and a blog strategy is underway.