Analytics & Reporting

At Drive Action Digital we believe in tracking results.  All of your marketing efforts should have a success metric and contribute to the overall performance of your business.  Our philosophy is that each marketing channel should play a specific role in customer engagement.  That’s not to say that each channel must produce a specific ROI by itself.  Instead, each channel must contribute to the overall effort.

We dive deep into your site analytics to help our clients understand the customer buying cycle, multi-touch conversion, and user behavior.  While many companies have this analytic data, it often goes ignored.  Drive Action Digital will help you understand the numbers and guide your strategy based on user data.  We’ve worked with tools such as Google Analytics, Omniture and others to quantify results.

 

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