Yet another article that indirectly supports the position that your search provider should not just do natural SEO but also have the ability to do paid placement and paid inclusion programs as well. There are so many key findings from one aspect of search that will another.
"SEOs know most search engines display up to 70 characters from a page's HTML title tag in search results. Smart SEOs write title tags that contain targeted keyword phrases people type into search queries that are also a call to action (CTA), such as clicking on a link to the Web page. Accomplishing both goals in only 70 characters isn't always a simple task.
One site we're currently redesigning uses the words 'find' and 'search' throughout the site. These are great keywords not only in terms of optimization but also because they're CTAs.
We came up with two samples of title-tag content:
Find payroll accounting software from XYZ Company (48 characters)
Search for payroll accounting software from XYZ Company (55 characters)"