5 Critical Steps for Implementing SFA or CRM

There are so many great marketing options today to generate leads but if you are doing business in a B2B environment, the lead is only the start. The ability to convert that lead into a customer is where the rubber meets the road. But shouldn’t that be the easy part? Well… not so much. It […]

Time to Reconsider the Google Display Network

“Banner advertising just doesn’t work for us. We’ve tried it and the results were not good.” The above statement is without a specific author because it has been made by so many marketers from both the brand and agency side.  In full disclosure, I’m sure it is a statement that I’ve even made myself some […]

Watch the first step, it’s a doozy!

Over the past 8 years I have helped dozens of clients establish a stronger internet presence.  Much of this revolved around the creation of social media channels but also included the implementation of several Google products such as Analytics, Google+ and Google Local or as it is known today, Google My Business. In more than […]

The Social Sales Person

Several years ago I wrote a blog post about the Evolution of the Salesperson. The fundamentals described in the article still hold true but there is no doubt the sales process has changed.  My clients often hear me say that much of the sales process happens online before the client even speaks to a representative.  […]

A Sense of Humor and Social Media

When it comes to social media and a sense of humor, some brands just get it. They know how to be likeable and thus, followable, by thousands of social media users worldwide. Take Charmin, for example. We absolutely love their #tweetfromtheseat hashtag on Twitter. Sometimes they’re risqué, but most of the time their tweets are […]

Why Your Business Needs a Social Media Policy

Congratulations, you decided to bite the bullet and incorporate social media into your marketing program! Most likely, you created Facebook, Twitter, Google+, YouTube, Pinterest and other pages for your brand. Depending on your resources, perhaps you even hired a social media director, or just assigned a member of your marketing team to monitor, post, and […]

Using Social Media to Build Your Personal Brand

Drive Action Digital was recently selected to present at the Prudential's Employee Day of Learning event.  I was asked to provide an hour long seminar on how to use social media to develop your personal brand and enhance your career.  Needless to say, the whole team at Drive Action were honored by the selection.  Having […]

Drive Action Digital Celebrates 4th Birthday

On this day just 4 short years ago, I made the decision to start Drive Action Digital.  As nonchalant as it is to type that sentence, the decision was far from that easy.  I had just been laid off for the first time in my career.  Being handed my walking papers along with 40+ others […]

Social Media Training for The Libraries of Westchester

  A social media lesson for all in the wake of a tragic natural disaster!!! I am extremely fortunate to have a client like the Westchester Library System (WLS) who in every way represents the meaning of community. WLS serves as a support system to its 38 member libraries of Westchester County, and for WLS, […]

Using Social Media for Fundraising

This presentation was given by Anthony P. Zarro of Drive Action Digital to the Westchester Chapter of The Association for Fund Raising Professionals on September 18, 2012. The purpose of the presentation was to provide valuable information, tips, tactics and tools to assist attendees in their use of social media for fundraising initiatives.   Getting […]

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