Women Make The Decisions – Duh

If you are a married man living a traditional household (as I am), then you are not at all surprised by the article that eMarketer published yesterday.  There are two high level take away points we need to remember: The women of the house make all the buying decisions. Women don't want to be sold […]

Using Slide Share

The following presentation is for those businesses considering the use of social media but don't know where to begin.  In this presentation you will find, 1) statistics on the premier social destinations, 2) a short 4 step process for developing a social strategy and 3) some useful tools to assist your efforts.  Please feel free […]

Ajax Event Calendar Plugin Tutorial

This is a short video of how to use the Ajax Event Calendar Plugin specifically built for WordPress sites. The video is just over 2 minutes long.

RCL Agencies

A recent addition to the client roster is RCL Agencies, Inc.  A global logistics solutions company located in Clifton, NJ, specializing in the shipping of Full Container Loads – Break-Bulk – Ro/Ro – Projects between the USA/Canada, Europe, Russia, Mediterranean, Far East and the Eastern Bloc. RCL Agencies Inc., as the general agent for Charter […]

Social Media POV for Mortgage Companies

The following blog post started out as a POV for a potential client. I thought it made a better blog post and believe that you can substitute just about any type of business in place of “mortgage company”. Understanding the Business Challenge The online marketing landscape for mortgage companies has become increasingly difficult over the […]

Dirty Little Secrets of Search: What You Should Know!

The NY Times published a very interesting article today about J.C. Penny’s rankings in the organic listings on Google.  The retailer has been able to secure the top listing in Google’s organic SERP (search engine results page) for a wide range of very generic keywords.  Here is the leading section of the article to set […]

Great Clients: Born or Made?

Having spent more than a decade providing services in the agency and digital marketplace, I’ve had the pleasure of working with some amazing clients.  Of course, there wouldn’t be great clients without some bad ones along the way. Agencies often joke about how bad clients can be.  As you’d suspect, there are even some funny […]

LinkedIn: Best Kept Secret?

Top 5 Ways to Market Your Business With LinkedIn | Social Media Examiner “LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.  If you want to hang with the big players—a place where connections are made, leads […]

Building a Customer Community

I gave a presentation recently to a client on social media when I was confronted by an interesting question. My presentation was designed to educate the group on the concepts, technologies and behaviors that prevail in today’s social web. I wanted to lay a foundation to help us brainstorm ideas on leveraging social media to […]

Social Media vs. Email Marketing

I have often said that eMail newsletters will eventually be replaced by company blogs. While that has not yet happened to the extent I thought it would, I definitely do see the trend moving over to social media in the form of company FaceBook, LinkedIn & Twitter pages. The reason for this should be clear […]

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