The Evolution of the Sales Person

Collectively, sales people are often victims of our own behavior. The barrier to entry to become a sales person is often low because companies can place a significant portion of compensation tied to performance. Employers can take a chance on sales people hoping to find that diamond in the rough. As a result, most sales […]

Let’s Get Local

Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots: “Location-based search, especially for mobile users, has broad implications for content providers and advertisers. Geographically targeting users at such a precise level could benefit local advertisers especially, or those that have products that might be available locally. Marketers could also use profiles of the neighborhood as […]

Why You Don’t Rank on Search Engines

Why You Don’t Rank on Search Engines: “‘Why would anyone want to link to my site?’ Be brutal. Write down as many reasons as you can about why other sites should link to you. If you can’t convince yourself another site would want to link to you, you seriously need to question what your value […]

How Not to Work With an SEO/SEM Firm

I read this article a while ago and wanted to blog on this topic for some time. I love this part of the article where the prospect actually believes they have the right to be listed on top of the SERP due to their brand strength. How Not to Work With an SEO/SEM Firm: "I […]

How to Cope With SEM Staffing Shortages, Part 1

How to Cope With SEM Staffing Shortages, Part 1: "If you opt to build an internal team to manage search, you probably won't be able to find one person with all the skills necessary to execute a best-of-breed campaign, even with help from the search engine account staff. " Yes, this article is written by […]

An SEM Diet for the New Year?

I was attracted to the article (link below) mostly due to the title. Something about the new year that makes me feel like I can start fresh and improve on the areas of my life and forget all my past mistakes. I wish it were that simple. If you are thinking about making 2006 the […]

Click To Call

Well I guess it was only a matter of time before Google got into this game. Many of my clients are realizing the power of adding an 800# to the landing page from paid search ads. The key, of course, is to be able to track the results back to the keyword for optimization purposes. […]

The Pendulum Theory

At some point in my sales career I was introduced to “The Pendulum Theory”. It is a vicious cycle that most sales people fall victim too. The concept is significantly easier to understand then finding a solution. If you are in sales you are well aware that every aspect of the sales cycle is tracked […]

My Technology Is Better Than Yours

I read an interesting article today from Mediapost. The writer basically mocked all the SEM firms about how each thinks their technology is better than their competitors. He is totally right! Bid management is bid management. It is a must have in the industry but it is really all the same. I mean really… how […]

SEM and Site Usability

SEM and Site Usability: "Unfortunately, many SEM firms are more focused on top positions than on building user-friendly, persuasive sites that convert visitors into buyers. They don't want to worry about usability and conversions. They only care about positioning. Perhaps if their technical staff had more design and usability skills, agencies wouldn't worry so much […]

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