ABOUT THE PROJECT
We already know the web is playing a major role in every buying decision we make today. From retail to B2B to health and everything in between. But do we know how our website affects those decisions? Are we utilizing the web to influence our audience toward our products and services or is our website hurting our efforts. One of our valuable clients, Communication Devices Inc. (CDI) is a leader in their industry. Their expertise in secure out of band management is widely know and trusted. But was their website helping or hurting their marketing efforts? CDI turned to Drive Action Digital to help improve their digital footprint and grow awareness in new markets for their products. As usual, our first step was to look at the data and evaluate current efforts. It was clear that the years of experience and thought leadership within CDI was not reaching the markets they sought after. We decided to redesign the website, build a social media presence and develop a content marketing strategy. Drive Action Digital took the first step by working with CDI to fully define the business objectives. We developed a creative brief, business requirements, technology requirements, information architecture, wire frames and a detailed project plan. That's when we brought in one of our best partners in the New Possibilities Group (NPG). The collective team designed, developed and launched the new site. We chose to leverage the very versatile content management system built by NPG to create a product selection wizard, request a quote form, blog and complete social integration. The platform is extremely scalable, very user friendly and does extremely well with our SEO and social media efforts.