ABOUT THE PROJECT
RCL Agencies, Inc. is a global logistics solutions company located in Clifton, NJ, specializing in the shipping of Full Container Loads – Break-Bulk – Ro/Ro – Projects between the USA/Canada, Europe, Russia, Mediterranean, Far East and the Eastern Bloc. RCL Agencies Inc., as the general agent for Charter Container Line, provides high quality customer service including immediate, competitive rates, detailed booking information and accurate documentation. RCL Agencies was established in 1984 and has grown over the years by providing customer service at a very high level. Realizing that they were missing out on new business opportunities by not fully leveraging the web, they engaged Drive Action Digital to help develop a web strategy. As a result of several diagnostic meetings, Drive Action Digital proposed the development of a new website, the implementation of WordPress as their content management system and the creation of their social media destinations. Their new site launched in early June and as a result of this well built website and updated content, RCL Agencies has seen significant increases in traffic from natural search listing leading to an influx of new leads for the sales department. Their new site can be found at www.oceanfreight.com and their social presence can be found on FaceBook and Twitter as well. Subsequent to their site launch, RCL Agencies has engaged Drive Action Digital in ongoing strategy, search marketing, display advertising and social media programs.