Having effective marketing dashboards is critical to evaluating the performance of your digital efforts. At Drive Action Digital, we understand that marketing channels work together to drive results. Developing charts and graphs that clearly articulate the impact of your efforts is an essential part of measuring success.
With so many distinct metrics available to track, knowing what KPI’s (key performance indicators) to view can be quite overwhelming. We help our clients define the right metrics to view and combine them into a simple, easy to understand dashboard. This allows management too quickly and easily visualize the performance of digital efforts.
Marketing dashboards are also an effective way to view performance in a standard format regardless of the source of the data. While there are lots of cloud solutions that bring the data together, these applications tend to be very costly and often prohibitive. So much so that clients often tend to do without them.
At Drive Action Digital we believe in tracking the results of everything we do. That is why we build our marketing dashboards so clients have an easy way to see the fruits of our labor.