For brand marketers, Social Media Marketing is the “art” of marketing to and through your happy customers.With the worldwide adoption of social media, the way our society buys anything and everything has changed.
From retail to B2B to healthcare to hospitality to services, social media plays an enormous role in buying decisions and is growing larger every day. Unfortunately, many companies have entered into the landscape with a limited understanding, no clear strategy and misguided expectations. At Drive Action, we start with the basics and help our clients understand what social media really is and why they should do it. Then we develop a strategy for social media to support the rest of their marketing portfolio. We create / enhance their social destinations and begin executing the plan. Although this is a very qualitative marketing effort, we place great value on capturing data, developing easy to understand reports and define success metrics and goals. Depending on the level of expertise within our client, Drive Action can either play a strategic role or a tactical one. Either way, the objective is to build our community of brand advocates and empower our happy customers to tell our story.
Tasks for this service include:
- Development of a social strategy
- Content review & development plan
- Social destination creation & enhancement
- Community development
- Monitoring interactions within the community
- Technology integration where applicable
- Development of best practices
- Reporting and analysis