Watch the first step, it’s a doozy!

Watch the first step, it’s a doozy!

Over the past 8 years I have helped dozens of clients establish a stronger internet presence.  Much of this revolved around the creation of social media channels but also included the implementation of several Google products such as Analytics, Google+ and Google...
The Social Sales Person

The Social Sales Person

Several years ago I wrote a blog post about the Evolution of the Salesperson. The fundamentals described in the article still hold true but there is no doubt the sales process has changed.  My clients often hear me say that much of the sales process happens online...
A Sense of Humor and Social Media

A Sense of Humor and Social Media

When it comes to social media and a sense of humor, some brands just get it. They know how to be likeable and thus, followable, by thousands of social media users worldwide.Take Charmin, for example. We absolutely love their #tweetfromtheseat hashtag on Twitter....
Why Your Business Needs a Social Media Policy

Why Your Business Needs a Social Media Policy

Congratulations, you decided to bite the bullet and incorporate social media into your marketing program! Most likely, you created Facebook, Twitter, Google+, YouTube, Pinterest and other pages for your brand. Depending on your resources, perhaps you even hired a...
Using Social Media to Build Your Personal Brand

Using Social Media to Build Your Personal Brand

Drive Action Digital was recently selected to present at the Prudential's Employee Day of Learning event.  I was asked to provide an hour long seminar on how to use social media to develop your personal brand and enhance your career.  Needless to say,...