Women Make The Decisions – Duh

Women Make The Decisions – Duh

If you are a married man living a traditional household (as I am), then you are not at all surprised by the article that eMarketer published yesterday.  There are two high level take away points we need to remember:The women of the house make all the buying...
Using Slide Share

Using Slide Share

The following presentation is for those businesses considering the use of social media but don't know where to begin.  In this presentation you will find, 1) statistics on the premier social destinations, 2) a short 4 step process for developing a social...

Social Media POV for Mortgage Companies

The following blog post started out as a POV for a potential client. I thought it made a better blog post and believe that you can substitute just about any type of business in place of “mortgage company”.Understanding the Business ChallengeThe online...

LinkedIn: Best Kept Secret?

Top 5 Ways to Market Your Business With LinkedIn | Social Media Examiner“LinkedIn is the most powerful social networking site to help you grow your business. It makes Twitter, Facebook and YouTube seem like social networking sites for kids.  If you want to...

Building a Customer Community

I gave a presentation recently to a client on social media when I was confronted by an interesting question. My presentation was designed to educate the group on the concepts, technologies and behaviors that prevail in today’s social web. I wanted to lay a...

Social Media vs. Email Marketing

I have often said that eMail newsletters will eventually be replaced by company blogs. While that has not yet happened to the extent I thought it would, I definitely do see the trend moving over to social media in the form of company FaceBook, LinkedIn & Twitter...