by anthonyz | Aug 18, 2017 | CRM
There are so many great marketing options today to generate leads but if you are doing business in a B2B environment, the lead is only the start. The ability to convert that lead into a customer is where the rubber meets the road. But shouldn’t that be the easy part?...
by anthonyz | Nov 16, 2016 | Display Advertising
“Banner advertising just doesn’t work for us. We’ve tried it and the results were not good.” The above statement is without a specific author because it has been made by so many marketers from both the brand and agency side. In full disclosure, I’m sure it is a...
by anthonyz | Oct 5, 2016 | Social Media
Over the past 8 years I have helped dozens of clients establish a stronger internet presence. Much of this revolved around the creation of social media channels but also included the implementation of several Google products such as Analytics, Google+ and Google...
by anthonyz | Mar 23, 2014 | Business Development, Social Media
Several years ago I wrote a blog post about the Evolution of the Salesperson. The fundamentals described in the article still hold true but there is no doubt the sales process has changed. My clients often hear me say that much of the sales process happens online...
by anthonyz | Aug 21, 2013 | Social Media
When it comes to social media and a sense of humor, some brands just get it. They know how to be likeable and thus, followable, by thousands of social media users worldwide.Take Charmin, for example. We absolutely love their #tweetfromtheseat hashtag on Twitter....
