Why Your Business Needs a Social Media Policy

Why Your Business Needs a Social Media Policy

Congratulations, you decided to bite the bullet and incorporate social media into your marketing program! Most likely, you created Facebook, Twitter, Google+, YouTube, Pinterest and other pages for your brand. Depending on your resources, perhaps you even hired a...
Using Social Media to Build Your Personal Brand

Using Social Media to Build Your Personal Brand

Drive Action Digital was recently selected to present at the Prudential's Employee Day of Learning event.  I was asked to provide an hour long seminar on how to use social media to develop your personal brand and enhance your career.  Needless to say,...
Drive Action Digital Celebrates 4th Birthday

Drive Action Digital Celebrates 4th Birthday

On this day just 4 short years ago, I made the decision to start Drive Action Digital.  As nonchalant as it is to type that sentence, the decision was far from that easy.  I had just been laid off for the first time in my career.  Being handed my...
Women Make The Decisions – Duh

Women Make The Decisions – Duh

If you are a married man living a traditional household (as I am), then you are not at all surprised by the article that eMarketer published yesterday.  There are two high level take away points we need to remember:The women of the house make all the buying...