Our Blog
5 Critical Steps for Implementing SFA or CRM
There are so many great marketing options today to generate leads but if you are doing business in a B2B environment, the lead is only the start. The ability to convert that lead into a customer is...
Time to Reconsider the Google Display Network
“Banner advertising just doesn’t work for us. We’ve tried it and the results were not good.” The above statement is without a specific author because it has been made by so many marketers from both...
Watch the first step, it’s a doozy!
Over the past 8 years I have helped dozens of clients establish a stronger internet presence. Much of this revolved around the creation of social media channels but also included the implementation...
The Social Sales Person
Several years ago I wrote a blog post about the Evolution of the Salesperson. The fundamentals described in the article still hold true but there is no doubt the sales process has changed. My...
A Sense of Humor and Social Media
When it comes to social media and a sense of humor, some brands just get it. They know how to be likeable and thus, followable, by thousands of social media users worldwide.Take Charmin, for...
Why Your Business Needs a Social Media Policy
Congratulations, you decided to bite the bullet and incorporate social media into your marketing program! Most likely, you created Facebook, Twitter, Google+, YouTube, Pinterest and other pages for...
Using Social Media to Build Your Personal Brand
Drive Action Digital was recently selected to present at the Prudential's Employee Day of Learning event. I was asked to provide an hour long seminar on how to use social media to develop...
Drive Action Digital Celebrates 4th Birthday
On this day just 4 short years ago, I made the decision to start Drive Action Digital. As nonchalant as it is to type that sentence, the decision was far from that easy. I had just been...
Social Media Training for The Libraries of Westchester
A social media lesson for all in the wake of a tragic natural disaster!!!I am extremely fortunate to have a client like the Westchester Library System (WLS) who in every way represents the...