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Microsoft $100m Search Push
So we already know that Microsoft wants to be a big deal in search. The key piece of this that I believe is more significant is the part about Yahoo's paid inclusion. Not only is it not going...
Search: A Brand Campaign Tool?
Finally, someone realizing that search engines can be a branding vehicle. I would greatly appreciate other view points on this. Enjoy the article...Search: A Brand Campaign Tool?:"The current...
SEM Firms: Search Engine Friend or Foe?
I am still amazed at how many companies are willing to trust the search companies with their budgets as opposed to hiring an agency or firm. Money is tight, still... but of all the places to cut...
Portfolio PPC Campaign Management, Part 2
Much of this article states a few obvious facts about ROI. Once you get through it, the rest talks about taking you search campaign to a higher ROI. Many of the companies I meet with make the...
Yahoo! Reawakens the Paid Inclusion Debate
Interesting article on paid inclusion. Naturally, Google doesn't like it, yet Yahoo finds it incredibly valuable to the user. Regardless, if you are going to market via search engines, you can...
Is Your Search Marketing Campaign Lopsided?
Good article on what type of demographics click on natural vs. paid listings.Is Your Search Marketing Campaign Lopsided?:Women find paid search advertisements more relevant than men. Of female...
When to Kill a Keyword Listing
When to Kill a Keyword Listing:"Imagine you trade stocks on margin. You'd never buy stock on margin if you weren't convinced transaction earnings would exceed your margin interest....