I thought the analogy to TV with all the cable channels is not a new one but still very possible. I have actually used this analogy myself when referring to the advertising networks accross the web. This marketplace is so far from maturity in my opinion. The part of the article most interesting … [Read more...]

Everyone hates the pop up ads and rightfully so... they are annoying. But the pops served through companies that specialize in behavior targeting are producing fantastic results. Why? My answer is execution. Do it right and make the ad relevant and it will work.Behavioral Targeting Study … [Read more...]

Local search may not be all that effective today based on the way people use search. However, isn't it conceivable that the way people search will change. One of the biggest arguements against local search is that local advertisers are not present. Many local companies will never embrace the web … [Read more...]

I happen to agree with the author in particular article. The primary point I come away with here is that agencies have much more of an image focus rather than a focus on results. As a marketer, I do believe there is a happy medium. User experience is key and giving the user what the want in a few … [Read more...]

Here is an article written by a true agency guy. Although very bright and experienced, his comments on the search listing miss the boat completely in my opinion. If you read his article, he compares the impact of a creative message delivered through rich media to a 40 word search listing. Well of … [Read more...]

Most of the postings on my Blog have been clips from articles I thought my clients would like to read.  As a slight change of pace, I’d like to share my thoughts on a topic that I feel strongly about.    I’d like to give you some background on this topic before I appear to sound off against … [Read more...]

I have started to see the offline impact of a search campaign. Clients with multiple ways to interact with thier customer have a huge advantage on the web and especially when their product has a longer sales cycle such as a large dollar purchase, a financial product and especially a B2B sales. Are … [Read more...]

Here is an article on the developments of local search. Local search is steadily improving, but who should use it? My dilemma revolves around the size of my clients. Many of them are just launching national campaigns which is primarily a result of their size. However, I do see my company taking … [Read more...]

So we already know that Microsoft wants to be a big deal in search. The key piece of this that I believe is more significant is the part about Yahoo's paid inclusion. Not only is it not going away... I believe we are still just scratching the surface of it. Anyway, would greatly appreciate your … [Read more...]