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My Technology Is Better Than Yours

I read an interesting article today from Mediapost. The writer basically mocked all the SEM firms about how each thinks their technology is better than their competitors. He is totally right! Bid...

SEM and Site Usability

SEM and Site Usability: "Unfortunately, many SEM firms are more focused on top positions than on building user-friendly, persuasive sites that convert visitors into buyers. They don't want...

Blog Advertising: Right for You?

Blog Advertising: Right for You?:"Ads That Work Successfully on Blogs""Blog ads must have a human voice; they must connect with people. Ads focused on special offers or incentives...

Search Engine APIs: Right for You?

Search Engine APIs: Right for You?: "It's great the engines recognize that when billions of dollars a year flow through an auction marketplace, automated control APIs are a necessity, as...