by anthonyz | Jul 12, 2004 | Search (SEM), Search (SEO)
Finally, someone realizing that search engines can be a branding vehicle. I would greatly appreciate other view points on this. Enjoy the article…Search: A Brand Campaign Tool?:"The current argument is search has branding value. Some publishers and core...
by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
I am still amazed at how many companies are willing to trust the search companies with their budgets as opposed to hiring an agency or firm. Money is tight, still… but of all the places to cut cost, that is not one of them. OK, so I'm biased but it really...
by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
Much of this article states a few obvious facts about ROI. Once you get through it, the rest talks about taking you search campaign to a higher ROI. Many of the companies I meet with make the mistake of summarizing the results of their campaign. In other words, if...
by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
Interesting article on paid inclusion. Naturally, Google doesn't like it, yet Yahoo finds it incredibly valuable to the user. Regardless, if you are going to market via search engines, you can not ignore this channel. The costs are low, the content is relevant and...
by anthonyz | Jul 11, 2004 | Search (SEM), Search (SEO)
Good article on what type of demographics click on natural vs. paid listings.Is Your Search Marketing Campaign Lopsided?:Women find paid search advertisements more relevant than men. Of female respondents, 43.1 percent choose a paid search advertisement, where just...
by anthonyz | Jun 4, 2004 | Search (SEM)
When to Kill a Keyword Listing:"Imagine you trade stocks on margin. You'd never buy stock on margin if you weren't convinced transaction earnings would exceed your margin interest. Similarly, some keywords deliver revenue, but at a cost higher than...