Search: A Brand Campaign Tool?

Finally, someone realizing that search engines can be a branding vehicle. I would greatly appreciate other view points on this. Enjoy the article…Search: A Brand Campaign Tool?:"The current argument is search has branding value. Some publishers and core...

SEM Firms: Search Engine Friend or Foe?

I am still amazed at how many companies are willing to trust the search companies with their budgets as opposed to hiring an agency or firm. Money is tight, still… but of all the places to cut cost, that is not one of them. OK, so I'm biased but it really...

Portfolio PPC Campaign Management, Part 2

Much of this article states a few obvious facts about ROI. Once you get through it, the rest talks about taking you search campaign to a higher ROI. Many of the companies I meet with make the mistake of summarizing the results of their campaign. In other words, if...

When to Kill a Keyword Listing

When to Kill a Keyword Listing:"Imagine you trade stocks on margin. You'd never buy stock on margin if you weren't convinced transaction earnings would exceed your margin interest. Similarly, some keywords deliver revenue, but at a cost higher than...