by anthonyz | Feb 6, 2005 | Search (SEO)
Search Engine APIs: Right for You?: "It's great the engines recognize that when billions of dollars a year flow through an auction marketplace, automated control APIs are a necessity, as they are on Wall Street. But like Wall Street, technology alone...
by anthonyz | Sep 14, 2004 | Search (SEO)
Here is more on the stance that companies should hire 1 vendor that can handle all 3 aspects of search (paid placement, paid inclusion and natural). There is also a little shot against the traditional agency who typically handles the paid placement and treats it like...
by anthonyz | Sep 14, 2004 | Search (SEO)
Yet another article that indirectly supports the position that your search provider should not just do natural SEO but also have the ability to do paid placement and paid inclusion programs as well. There are so many key findings from one aspect of search that will...
by anthonyz | Sep 14, 2004 | Search (SEM), Search (SEO)
This is becoming one of my favorite topics. I have accumulated tons of agency contacts over the last few years but am still reluctant to call on them simply because many of them just don't get it. Dana Todd is exactly right in her statement below. But why...
by anthonyz | Aug 23, 2004 | Search (SEM), Search (SEO)
I thought the analogy to TV with all the cable channels is not a new one but still very possible. I have actually used this analogy myself when referring to the advertising networks accross the web. This marketplace is so far from maturity in my opinion.The part of...
by anthonyz | Aug 23, 2004 | Search (SEM), Search (SEO)
Everyone hates the pop up ads and rightfully so… they are annoying. But the pops served through companies that specialize in behavior targeting are producing fantastic results. Why? My answer is execution. Do it right and make the ad relevant and it will...
