by anthonyz | Aug 22, 2004 | Search (SEM), Search (SEO)
Local search may not be all that effective today based on the way people use search. However, isn't it conceivable that the way people search will change. One of the biggest arguements against local search is that local advertisers are not present. Many local...
by anthonyz | Aug 22, 2004 | Search (SEM), Search (SEO)
I happen to agree with the author in particular article. The primary point I come away with here is that agencies have much more of an image focus rather than a focus on results. As a marketer, I do believe there is a happy medium. User experience is key and giving...
by anthonyz | Jul 25, 2004 | Search (SEM), Search (SEO)
Here is an article written by a true agency guy. Although very bright and experienced, his comments on the search listing miss the boat completely in my opinion. If you read his article, he compares the impact of a creative message delivered through rich media to a 40...
by anthonyz | Jul 22, 2004 | Search (SEM), Search (SEO)
Most of the postings on my Blog have been clips from articles I thought my clients would like to read. As a slight change of pace, I’d like to share my thoughts on a topic that I feel strongly about. I’d like to give you some background on...
by anthonyz | Jul 19, 2004 | Search (SEM), Search (SEO)
I encourage you to read through this article. My company is currently doing SEM as an affiliate for a major brand and the working relationship is fantastic. We share critical information to make sure that the brand is protected by their agency and that our campaign is...
by anthonyz | Jul 19, 2004 | Search (SEM), Search (SEO)
I have started to see the offline impact of a search campaign. Clients with multiple ways to interact with thier customer have a huge advantage on the web and especially when their product has a longer sales cycle such as a large dollar purchase, a financial product...
